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In June 2000 Peter had the foresight to become one of Betfair’s very first customers and through his pioneering work has gone on to be one of the longest serving and most successful Betfair users ever.
From an early age Peter developed an innate interest in numbers and risk. This was kick started by the simple task of filling out his father’s football pools coupon. From his formative work analysing football matches, Peter progressed to financial markets where he furthered his knowledge of pricing and working in risk markets.
Peter’s early participation and innovative thinking resulted in the birth of Bet Angel. This cutting-edge software has completely redefined the capabilities and performance of a whole generation of market participants. It introduced completely new concepts and strategies which opened up possibilities never witnessed before in sports markets; a process that continues to this day.