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Early in 2007 Caan opened an account with Betfair to claim a free bet offer on the UK horse racing. It was a couple of years before he realised the opportunity that lay in-front of him both backing and laying the same selections to consistently 'cash out' on the exchange.
Frustrated with his current line of work and with a growing interest in both the exchange and horseracing, his focus shifted. On finding The Geeks Toy software and information on its forums Caan knew this was exactly what he wanted to do in the future.
Nearly five years on Caan trades the horse racing markets full-time in between blogging about his experiences in the Betfair markets on his site caanberry.com and spending as much time abroad as possible.